About PerkIQ

Built to end benefits guesswork for good

We give UK employers the structure, visibility, and confidence to build a benefits package that actually works for their people.

The founder

Why I built PerkIQ

Macs, Founder of PerkIQ

Over three and a half years in employee benefits, I had more than 750 conversations with UK businesses about what they offered their people.

Almost none of them could tell me whether their benefits were actually working.

What I saw instead was a cycle. Pick the cheapest option that looks like it fills a gap. Wait twelve months. Start again. Not because businesses were careless, but because no structured way existed to evaluate what was right for their people.

Nobody had built a tool to fix it. So I did.

"Every employee deserves a benefits package built around real value, not guesswork."

Macs, Founder
Our mission

Every employee deserves a benefits package built around real value

Most benefits decisions are made without any data on whether they are working. Businesses pick what looks affordable, hope it lands, and repeat the same process twelve months later.

That is not a benefits strategy. It is guesswork on a loop.

PerkIQ changes that. A structured diagnostic, a clear score, and a prioritised action plan, built for businesses that want to make smarter decisions without the cost of a consultant.

Structured diagnostics

A consistent framework that scores every category, every time.

Unbiased feedback

No provider relationships, no commercial angle. The score reflects your package honestly.

Built for real businesses

Designed for founders, HR leads, and people managers, not enterprise procurement teams.

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