Provider comparison
Count Finance vs Salary Finance
Side-by-side comparison from the PerkIQ directory. Cover, pricing, regulator status, and fit at a glance.
Partner
Category
Financial Wellbeing
Financial Wellbeing
Best for
Employers offering advice to all staff
Mid-sized and large employers
Pricing model
£1 per employee / month, plus platform fee
On request
UK presence
London-based
UK provider
Regulator
FCA Regulatory Sandbox (see FCA Register)
FCA-authorised (see FCA Register)
Strapline
Count is a UK app that gives employees personal financial advice, covering budgeting, saving, investing and pensions.
Salary Finance offers employees salary-linked loans, savings and financial education through their employer.
What's included
- Personal recommendations. Advice and a suitability report across ISAs, pensions (SIPP) and general investment accounts.
- Budgeting and saving. Budgets, savings goals and an emergency fund based on each employee's income.
- Tax allowances. Help making use of ISA and pension allowances.
- Annual reviews. Yearly reviews, plus prompts when an employee's circumstances change.
- Salary-linked loans. Loans repaid through payroll, typically at lower interest than traditional lenders.
- Savings. Savings for employees through payroll.
- Financial education. Guidance and tools to help employees with money.
- Advance. Access to pay ahead of payday (not regulated lending).
Who it's for
- Employers wanting to offer financial advice to all staff: each employee can get a personal recommendation based on their own circumstances.
- Mixed-pay workforces: the service is the same at every salary level.
- Teams with little time to run sessions: employees use the app in their own time.
- Employers wanting group sessions or webinars: Count works one-to-one through its app.
- Teams whose main need is pay access or borrowing: earned wage access or salary-linked lending providers focus on that.
Not stated
At a glance
- FCA Regulatory Sandbox
- Personal financial advice
- Free for employees
- App-based
- London-based
- FCA-authorised
- Salary-linked loans
- Savings and education
- Acquisition by Stream announced
Pick the right one with data, not a sales pitch
Score your benefits stack with PerkIQ and you'll see which of these (or another provider entirely) closes the biggest gaps for your team.
Information on this page is editorial, gathered from public sources and the providers' own materials, and does not constitute financial advice or a recommendation. For a quote, contact each provider directly or speak to an FCA-authorised broker. PerkIQ is not a reseller and earns no commission on provider sign-ups.