Provider comparison

Health Assured vs Bupa

Side-by-side comparison from the PerkIQ directory. Cover, pricing, regulator status, and fit at a glance.

Health Assured

Health & InsuranceEAP

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Bupa

Health & InsurancePrivate MedicalFCA-regulated

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Category

Health & Insurance

Health & Insurance

Best for

10-50,000+ employees

5-50,000+ employees

Pricing model

£1-£5 per employee / month

Per employee / month

UK presence

Since 2000

Since 1947

Regulator

Not applicable

FCA-authorised

Strapline

Health Assured is the UK's largest Employee Assistance Programme (EAP) provider, offering 24/7 counselling, legal support, and wellbeing services to over 13 million employees across the country.

The UK's largest private medical insurance provider. Bupa offers comprehensive corporate health cover with broad consultant networks and a strong GP service, used by employers from 5 to 50,000+ employees.

What's included

24/7 telephone counselling. Round-the-clock confidential support line staffed by qualified counsellors.
Structured short-term therapy. Up to 8 face-to-face or video sessions per issue, no GP referral needed.
Legal & financial advice. Free expert guidance on everything from debt management to consumer rights and family law.
Manager support. Dedicated manager helpline plus mental health awareness training and crisis intervention.

Comprehensive PMI. In-patient, day-patient, and outpatient cover with flexible tiering. Choose from open-referral, guided, or directional schemes.
Bupa Anywhere GP. Virtual GP service with 15-minute appointments, prescriptions, and onward referral, included in most schemes.
Mental health support. Direct-access talking therapies, no GP referral required. Up to 28 sessions on most corporate plans.
Bupa-owned clinics. Members get priority access to Bupa Cromwell Hospital, Bupa Dental Care, and Bupa Health Clinics across the UK.

Who it's for

No fit notes published.

No fit notes published.

Pricing approach

No pricing notes published.

Bupa prices corporate PMI per-employee-per-month, varying by cover tier, age profile, sector, and excess. Typical UK SME premiums range £30-£100 per employee per month for standard cover.

Available direct or through a broker. Brokers often negotiate sharper renewal terms for mid-market schemes (250+ lives).

Indicative range; obtain a quote via Bupa or an FCA-authorised broker.

At a glance

UK's largest EAP
13m+ UK employees covered
24/7 counselling line
Legal & financial advice included
Peninsula Group subsidiary
Direct & broker channels

FCA authorised & regulated
UK's largest PMI provider by member count
No shareholders (company limited by guarantee)
2.3m+ UK members
Direct & broker channels
Own clinics and dental practices

Pick the right one with data, not a sales pitch

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Information on this page is editorial, gathered from public sources and the providers' own materials, and does not constitute financial advice or a recommendation. For a quote, contact each provider directly or speak to an FCA-authorised broker. PerkIQ is not a reseller and earns no commission on provider sign-ups.

Health Assured vs Bupa | PerkIQ Provider Comparison | PerkIQ